On August 17, 2007, Intelligentsia opened its first store outside of Chicago at Sunset Junction in Silver Lake, a district east of Hollywood in Los Angeles, California. Intelligentsia has opened two additional stores in the Los Angeles area, in Venice and Pasadena. In 2013, Intelligentsia opened its first store in New York City inside the High Line Hotel The second New York City location opened in June 2014, inside the Urban Outfitters in Herald Square. This is the first location to offer a full food menu. A 2008 decision to stop serving 20-ounce coffee and espresso beverages in stores was met with controversy. Zell stated that the proportions are altered at such large quantities and certain drinks become watered-down, arguing that 20-ounce drinks end up "masking and adulterating the pure, intense flavors we work hard to source, roast and produce. We don't want this to just be a caffeine delivery device."